Writer. Editor. Content Marketer.

Hi, I'm Geoff. My passion is helping small companies and tech brands find their voice and help their audience.

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Is Your Supply Chain Prepared for Coronavirus?

There’s a panic beneath the surface of global supply chains, and history has shown that it’s going to get much worse before things get better. That’s especially true for the logistics...

Mar 03, 2020

Telegram Open Network (TON) White Paper

I provided English-language edits as well as content direction and strategy for the media-focused white paper for Telegram’s ICO and pre-ICO efforts.

White-Paper, Feb 10, 2020

Best Tools for Product Marketing in 2020

This is part of a blog series created for Cloud App VP of Marketing Joe Martin. See the full piece here.

Marketing, Tech, Feb 05, 2020

Three Lessons For Meaningful Brand Storytelling

Kings of coffee shops, queens of the stage, and jokers everywhere are keepers of an often undervalued business skill: storytelling. They use storytelling to keep their audience engage...

Blog, Feb 01, 2020

The Value of Community: Turning Customers into Advocates

One of the most challenging lifts for your marketing department is to find customers who want to engage and then regularly interact with them. Building and fostering an online communi...

Business-Management, Tech, Jan 20, 2020

The 3 Key Areas of ROI for Manufacturing ERP

I created this article for ERPfocus in partnership with SYSPRO.

Nov 05, 2019

A Handy Guide to Understanding Customer Success Strategies

What’s the difference between a company you like and a brand you love?

Business-Management, Tech, Oct 28, 2019

Every Business Should Be People-Centric

Picture your average customer. Think of the way they look, from the shoes and clothes they wear to the crow’s feet and forehead wrinkles (or lack thereof), and how they sigh with bore...

Business-Management, Oct 28, 2019

Choosing the Right CRM for Your Business

Here’s a primer on CRMs including selection criteria for Invisible Technologies.

Business-Management, Tech, Aug 13, 2019

The State of Two Factor Authentication For Small Business

I created this eBook for Live Consulting, focusing on the current use of two factor authentication (2FA), the ways it is implemented, role in BYOD, and why few small businesses implem...

White-Paper, Tech, Aug 10, 2019

Groundbreaking IP: Inventors Take a Swim in Shark Week’s Waters

Every year, Discovery’s Shark Week gives tens of millions of viewers the thrill of being in the water with some of nature’s most fearsome predators. For some, this turns into a direct...

Tech, Aug 06, 2019

Keys to Communicate Effectively During Organizational Change

Whenever any organizational change is occurring, be it strategy, leadership or technology, employees tend to be skeptical. Employees can be apprehensive about any impending shift. The...

Business-Management, Jun 17, 2019

A Scientific Look at How Exercise Helps Mental Health

You’ve certainly heard that taking a walk around the neighborhood can help lift a depressive mood or make you feel better, but does science back this up?We spoke with leading professi...

May 21, 2019

Beyond Burnout: How to Help Employees Feel Less Stressed

Americans are seriously stressed out, and the situation could get worse for the country and your company as the workforce gets younger.Employers are hoping to tackle workplace stress ...

Business-Management, May 06, 2019

Federal Health Case Study: Enmarket

This “Branding with a Custom Touch for Enmarket Stores” case study was created for Federal Heath to highlight its just-in-time manufacturing services.

Case-Study, Apr 19, 2019

Federal Health Case Study: Texas Roadhouse

Federal Heath was awarded with the “Legendary Vendor Partner Award” by Texas Roadhouse, an honor almost never given to a sign company. This case study reviews its path to victory incl...

Case-Study, Mar 15, 2019

Macs In Business: Ebook For Live Consulting

The world has known many great rivalries where two sides were locked in a battle that seemed to last beyond time. Nikola Tesla vs. Thomas Edison. The Hatfield’s and The McCoy’s. Coke ...

White-Paper, Tech, Feb 20, 2019

Federal Health Case Study: 700 Target Locations

I helped Federal Heath highlight its major win with Target as the company grew its relationship to 700 locations for exterior lighting and maintenance, as well as many internal upgrad...

Case-Study, Dec 03, 2018

Asia's best-performing stock market has ETFs with worst outflows

One of a series of pieces put together for Bloomberg Professional Services

Tech, Sep 13, 2018

Business Networking 101

Tens of billions of devices are connected to the internet right at this moment, and each depends on a strong network to operate correctly. Businesses account for a majority of these d...

White-Paper, Tech, Sep 03, 2018