What’s the difference between a company you like and a brand you love?
For most of us, it’s that the brands we love have helped us accomplish something big that we wanted to do, instead of just filling a need. They take steps beyond the sale to ensure we meet those aspirational goals and are better at the end of the interaction. In other words, they help us achieve success.
Read the full piece put together for Cloud App, including how to build a strategy that makes it easy to share your story here.