Does Your Business Want AI or RPA?
AI, Apr 12, 2018
Writer. Editor. Content Marketer.
Hi, I'm Geoff. My passion is helping small companies and tech brands find their voice and help their audience.
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Is Your Supply Chain Prepared for Coronavirus?
There’s a panic beneath the surface of global supply chains, and history has shown that it’s going to get much worse before things get better. That’s especially true for the logistics...
Mar 03, 2020
Telegram Open Network (TON) White Paper
I provided English-language edits as well as content direction and strategy for the media-focused white paper for Telegram’s ICO and pre-ICO efforts.
White-Paper, Feb 10, 2020
Best Tools for Product Marketing in 2020
This is part of a blog series created for Cloud App VP of Marketing Joe Martin. See the full piece here.
Marketing, Tech, Feb 05, 2020
Three Lessons For Meaningful Brand Storytelling
Kings of coffee shops, queens of the stage, and jokers everywhere are keepers of an often undervalued business skill: storytelling. They use storytelling to keep their audience engage...
Blog, Feb 01, 2020
The Value of Community: Turning Customers into Advocates
One of the most challenging lifts for your marketing department is to find customers who want to engage and then regularly interact with them. Building and fostering an online communi...
Business-Management, Tech, Jan 20, 2020
The 3 Key Areas of ROI for Manufacturing ERP
I created this article for ERPfocus in partnership with SYSPRO.
Nov 05, 2019
A Handy Guide to Understanding Customer Success Strategies
What’s the difference between a company you like and a brand you love?
Business-Management, Tech, Oct 28, 2019
Every Business Should Be People-Centric
Picture your average customer. Think of the way they look, from the shoes and clothes they wear to the crow’s feet and forehead wrinkles (or lack thereof), and how they sigh with bore...
Business-Management, Oct 28, 2019
Choosing the Right CRM for Your Business
Here’s a primer on CRMs including selection criteria for Invisible Technologies.
Business-Management, Tech, Aug 13, 2019
The State of Two Factor Authentication For Small Business
I created this eBook for Live Consulting, focusing on the current use of two factor authentication (2FA), the ways it is implemented, role in BYOD, and why few small businesses implem...
White-Paper, Tech, Aug 10, 2019
Groundbreaking IP: Inventors Take a Swim in Shark Week’s Waters
Every year, Discovery’s Shark Week gives tens of millions of viewers the thrill of being in the water with some of nature’s most fearsome predators. For some, this turns into a direct...
Tech, Aug 06, 2019
Keys to Communicate Effectively During Organizational Change
Whenever any organizational change is occurring, be it strategy, leadership or technology, employees tend to be skeptical. Employees can be apprehensive about any impending shift. The...
Business-Management, Jun 17, 2019
A Scientific Look at How Exercise Helps Mental Health
You’ve certainly heard that taking a walk around the neighborhood can help lift a depressive mood or make you feel better, but does science back this up?We spoke with leading professi...
May 21, 2019
Beyond Burnout: How to Help Employees Feel Less Stressed
Americans are seriously stressed out, and the situation could get worse for the country and your company as the workforce gets younger.Employers are hoping to tackle workplace stress ...
Business-Management, May 06, 2019
Federal Health Case Study: Enmarket
This “Branding with a Custom Touch for Enmarket Stores” case study was created for Federal Heath to highlight its just-in-time manufacturing services.
Case-Study, Apr 19, 2019
Federal Health Case Study: Texas Roadhouse
Federal Heath was awarded with the “Legendary Vendor Partner Award” by Texas Roadhouse, an honor almost never given to a sign company. This case study reviews its path to victory incl...
Case-Study, Mar 15, 2019
Macs In Business: Ebook For Live Consulting
The world has known many great rivalries where two sides were locked in a battle that seemed to last beyond time. Nikola Tesla vs. Thomas Edison. The Hatfield’s and The McCoy’s. Coke ...
White-Paper, Tech, Feb 20, 2019
Federal Health Case Study: 700 Target Locations
I helped Federal Heath highlight its major win with Target as the company grew its relationship to 700 locations for exterior lighting and maintenance, as well as many internal upgrad...
Case-Study, Dec 03, 2018
Asia's best-performing stock market has ETFs with worst outflows
One of a series of pieces put together for Bloomberg Professional Services
Tech, Sep 13, 2018
Business Networking 101
Tens of billions of devices are connected to the internet right at this moment, and each depends on a strong network to operate correctly. Businesses account for a majority of these d...
White-Paper, Tech, Sep 03, 2018