Best Tools for Product Marketing in 2020

This is part of a blog series created for Cloud App VP of Marketing Joe Martin. See the full piece here.

In Marketing, Tech, Feb 05, 2020

The Value of Community: Turning Customers into Advocates

One of the most challenging lifts for your marketing department is to find customers who want to engage and then regularly interact w...

In Business-Management, Tech, Jan 20, 2020

A Handy Guide to Understanding Customer Success Strategies

What’s the difference between a company you like and a brand you love?

In Business-Management, Tech, Oct 28, 2019

Choosing the Right CRM for Your Business

Here’s a primer on CRMs including selection criteria for Invisible Technologies.

In Business-Management, Tech, Aug 13, 2019

The State of Two Factor Authentication For Small Business

I created this eBook for Live Consulting, focusing on the current use of two factor authentication (2FA), the ways it is implemented,...

In White-Paper, Tech, Aug 10, 2019

Groundbreaking IP: Inventors Take a Swim in Shark Week’s Waters

Every year, Discovery’s Shark Week gives tens of millions of viewers the thrill of being in the water with some of nature’s most fear...

In Tech, Aug 06, 2019

Macs In Business: Ebook For Live Consulting

The world has known many great rivalries where two sides were locked in a battle that seemed to last beyond time. Nikola Tesla vs. Th...

In White-Paper, Tech, Feb 20, 2019

Asia's best-performing stock market has ETFs with worst outflows

One of a series of pieces put together for Bloomberg Professional Services

In Tech, Sep 13, 2018

Business Networking 101

Tens of billions of devices are connected to the internet right at this moment, and each depends on a strong network to operate corre...

In White-Paper, Tech, Sep 03, 2018

How Google Learned To Stop Worrying And Love The Patent

This report looks at the patent wars that were raging in 2011 and called out Google’s big shift from the champion of the little guy t...

In Tech, White-Paper, Aug 22, 2011