External Data In Insurance

Insurance is a centuries-old industry built on the foundation of data collection and analysis to evaluate risk and reward. Industry practices have led insurers to obtain and review vast quantities of data on their customers, but have found this internal data collection wanting.

The rise of social media, company loyalty programs and content marketing have created a boom in external data, both structured answers and unstructured input, that partners are willing to sell directly or provide access to, so we look at what that means for insurers in multiple markets.

Please see the attached PDF:

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